CA-Sen: Fiorina’s Web of Failures

Matt Ortega | Uncategorized
24 Feb 2010

Carly Fiorina’s campaign web operation is a series of absolute failures that turn into red meat for internet mockery. Fred Davis, former adman for John McCain’s presidential campaign, produces the Fiorina campaign’s advertisements, including the “demon sheep” video. Becki Donatelli, president of Campaign Solutions, is the campaign lead on the campaign’s web presence.

Apparently they are bad at what they do.

It started with the roll out of her Senate exploratory committee website. Visitors were greeted with an unusual flash animation that culminated in the introduction of the term “Carlyfornia.” The roll out was a disaster with many observers calling it “the worst political website ever.” (Leading the DSCC to mock her with a fantastic microsite.)

Fiorina’s web operation reached epic levels of ridicule both in the press and online courtesy of Fred Davis’ web video that took on a life of it’s own. Literally. It quickly became known as the “demon sheep” video and sparked yet another Twitter hashtag of the same name that reached coveted “trending” status.

Her campaign released, under the direction of Donatelli, “deceptive” web ads that used — without permission — the image of, and gave the impression of support from, the Senate’s newest Republican member, Scott Brown. He doesn’t. (See them here.)

Fiorina’s team rolled out their latest web hit — presumably a Donatelli product — this week. It looks like a Geocities website from the late 1990s. The sign up doesn’t even collect zip code data — an error that couldn’t even be described as a “rookie mistake.” Just plain awful and one of many signs that some people don’t know what they are doing.

The biggest irony, of course, is that Fiorina once led HP, and drove it into the ground before her firing with a $21.4 million golden parachute. An independent attack site, which uses Fiorina’s name as the domain address, questions Fiorina and her team’s understanding of technology and the web, in general.

Does Carly “Get” Technology? [...]

Note: we registered the domain name carly-fiorina.com two days after she announced her run for the US Senate; the domain had not been acquired by her campaign team!

It seems as though failure is contagious.

Updated A source with the Campbell campaign noted a tweet from Fiorina’s campaign and submitted it as her latest web failure.

A few problems with that: 1. The diarist at RedState is not a front-page editor, but an irregular poster with only two posts to his name. The post she’s referring to hasn’t been recommended even once.

2. However, his one other diary did get a few recommendations. In that post back in November, he attacks the “McCain wing” of the party, specifically saying that they should “push out Carly Fiorina in California for Chuck DeVore.” He said RINOs “infecting” the Senate “need to die.”

3. Both of his posts so far have called McCain, who’s backing Fiorina, a RINO.

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